Brands don't view social strategies as cohesive packages as much as they used to — they view them as fragmented videos, memes, and photos.
It's ideal to post on LinkedIn 2-3 times per week, spending 15 minutes engaging with replies before spending another 15 minutes interacting with other people's posts. Vary your post formats, as using the same one repeatedly can reduce your reach by 30%. Post new content between 10 am and noon, or when your followers tend to be online. LinkedIn determines how valuable the post is and whether or not to show it on other people's feeds during the first hour after you post.